Hey! It's Yuriko.

A designer inspired by the little things in life,

A designer inspired by the little things in life,

(and really good black coffee)

(and really good black coffee)

I’ve always been drawn to the littlest things that do one simple job exceptionally well: from a over-engineered fountain pen to a perfect espresso. That obsession with detail led me from advertising into product design, shifting from talking at people to designing for them. I work across UX, brand, motion, and type because the best ideas live at the intersection.

When I’m not designing, I’m probably deep in my recent Japanese stationery rabbit hole obsession, researching fountain pen nibs and inks, or making my third coffee of the day and calling it research because at the end of it all, the things worth designing for aren't on a screen but they're the moments happening around one.

I’ve always been drawn to the littlest things that do one simple job exceptionally well: a fountain pen, a perfect espresso, a typeface that holds at every size. That obsession with detail led me from advertising into product design, shifting from talking at people to designing for them. I work across UX, brand, motion, and type because the best ideas live at the intersection
.


When I’m not designing, I’m probably deep in my recent Japanese stationery rabbit hole obsession, researching fountain pen nibs and inks, or making my third coffee of the day and calling it research because at the end of it all, the things worth designing for aren't on a screen but they're the moments happening around one.

What I'm listening

My Girl

Kan Sano

0:00/1:34

What I'm listening

My Girl

Kan Sano

0:00/1:34

What I'm listening

My Girl

Kan Sano

0:00/1:34

Thats me!

Thats me!

YuYu!

YuYu!

Chocolate!

Chocolate!

Little Things

Little Things