Experimental
Kinetic Type
OVERVIEW
HIGHLIGHTS
APPLICATIONS
Regen across editorial spreads, posters, and screens, where the lattice detail holds at every size.





TAKEAWAYS
I stumbled onto the lattice effect, and followed it. I don't draw, but working from a base typeface gave me a structure to push against. Staying open to what the work was becoming mattered more than having a plan.
REGEN feels like the beginning of something larger. If I had the time, I'd push it into interactive type, where the lattice structure responds to movement or input, making the cellular quality feel genuinely alive on screen.
A full brand identity built around REGEN is also on the table, taking the visual language beyond the letterforms and into a complete design system with its own world.
Thanks for viewing! If you want the whole case study, email me at yuriko_zheng@fitnyc.edu :)